Sponsors and sports rights owners are grappling with the impact of COVID-19 event cancellations on their sponsorship agreements. The ‘partnership’ spirit in which sponsorship agreements are entered into will no doubt be tested, as rights can’t be delivered and purse-strings are tightened. Although it must be hoped that strong long term relationships will result in sensible compromises being reached, understanding the strict contractual position is important, particularly where disputes arise. We’ve designed this flowchart to help assist in analysing the legal position.
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