Sports Broadcasting Redefined?
In the second episode of our Future of Sport Podcast, JJ Shaw is joined by Andy Meikle (CEO and Founder) and Rob Zeko (Chief Commercial Officer) from ‘Recast’ - the revolutionary OTT sports video platform that rewards fans for content engagement by crediting them with in-app currency.
We look into the changing nature of the traditional sports broadcasting model as our guests delve into how consumer payment patterns are changing and how this has allowed Recast’s “micro-transactions” business model to flourish and ensure that rights holders get a fair share of the benefit.
We also discuss current innovations in sports media (including AI-powered sports highlights, cloud-based production services and data analytics on performance); and Andy provides some top tips for entrepreneurs who are considering starting a business in sports media.
Listen now to the new episode here.
Previously on …The Future of Sport Podcast
In case you missed it … the inaugural episode of the podcast features Alex Kelham and Andrew Osborne (Partners and Co-Heads of the Sports Business Group at Lewis Silkin), where they explore the sports trends you should know about.
We touch on technological developments which are providing new opportunities and legal risks in commercial deals (such as NFTs – shock!); Brexit’s impact on the movement of people in sport; how sports rights holders are responding to athlete activism and athlete campaigns for wellbeing; and key commercial considerations in view of the European Super League saga.
You can listen to the first episode here.