Beckham’s Inter Miami battles Inter Milan

Since 2014, Inter Milan (officially called FC Internazionale Milano) has tried to secure exclusive rights to “Inter” as a trade mark at...

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Nike fails to out run the ASA

Whether the word 'Nike' conjures up images of the Greek winged goddess of victory or the sports gear brand beloved of top athletes, you...

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Just doing it

Risking Donald Trump's ire - though they're in good and plentiful company on that front - American mega-brand Nike have recruited Colin...

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AI in Sport: Changing the Game

Artificial intelligence is a broad concept. 

At its core, it involves designing machines that, like humans, are capable of acquiring...

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Advertising ... It's In The Game.

Real world advertising is fine - sure - but ad space is proving just as effective (and valuable) in the virtual realm.

Video games are now...

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